Terms and Conditions

"Platform" — the Sell It Fresh online trading exchange at sellitfresh.co.za and any associated interfaces.

"Operator" — Sell It Fresh (Pty) Ltd, registration number 2026/445616/07.

"User" — any registered business entity or sole trader accessing the Platform as a Grower or Buyer.

"Grower" — a User who lists produce or responds to planting requests on the Platform.

"Buyer" — a User who bids on produce listings or posts planting requests on the Platform.

"Contract" — a binding agreement between a Grower and a Buyer formed when a bid is accepted or a Buy Now is triggered.

"Escrow" — the payment holding service provided by TradeSafe (Pty) Ltd, an independent payment intermediary.

"Commission" — the Operator's service fee, embedded in the transaction price.

"Trade Channel" — a private bilateral trading relationship between a Grower and a Buyer on the Platform.

The Platform is a B2B trading exchange. The Operator is not a produce agent as defined under the Agricultural Produce Agents Act 12 of 1992. The Operator does not take possession of, or title to, any produce at any time.

The Platform facilitates introductions and contract formation between Growers and Buyers and provides infrastructure for price discovery, contract lifecycle management, crop updates, and escrow-backed settlement.

All contracts formed on the Platform are directly between the Grower and the Buyer. The Operator is not a party to any contract for the sale of produce.

The Platform is available to registered business entities and sole traders operating in the Republic of South Africa. Registration as an individual consumer is not permitted.

By registering, you confirm that:

• You are duly authorised to bind your business to these Terms.
• All information provided during registration is accurate and current.
• You will notify the Operator within 21 days of any material change to your business details.

The Operator reserves the right to approve, decline, or suspend any registration at its sole discretion.

Full platform access — including the ability to place bids, accept offers, and fund escrow — requires completion of identity and business verification as determined by the Operator.

Users who have not completed verification may browse the Platform but may not transact.

All prices displayed to Buyers are inclusive of the Operator's commission. All prices displayed to Growers reflect the net farmgate amount after the Operator's commission. Commission rates are set by the Operator and may change with notice.

Commission is not shown as a separate line item to either party. Neither party's price is disclosed to the other.

Fresh produce sold through the Platform is zero-rated for VAT in terms of the Value-Added Tax Act 89 of 1991. No VAT is charged on produce transactions.

Payment for all contracts is processed through TradeSafe (Pty) Ltd, an independent escrow provider. By transacting on the Platform, you agree to be bound by TradeSafe's applicable terms and conditions.

The escrow lifecycle:

• Buyer funds escrow after Contract formation.
• Funds are held by TradeSafe until delivery is confirmed.
• On delivery confirmation, TradeSafe releases payment to the Grower net of the Operator's commission.

The Operator absorbs TradeSafe's escrow processing fee from its commission. No additional escrow fee is charged to Users.

The Operator does not hold, control, or have access to escrow funds at any time. All escrow disputes are resolved by TradeSafe in accordance with their dispute resolution procedures.

When a Buyer triggers a Buy Now, a Contract is immediately formed. The Buyer has a 24 South African business hour window to raise a damage or quality dispute.

If no dispute is raised within this window, the Contract is automatically confirmed and the Grower is released to prepare for dispatch.

A Grower who declines a Buy Now without a legitimate damage or quality reason may be subject to a rating penalty following admin review.

Growers agree to:

• List only produce they own or have the right to sell.
• Provide accurate information on variety, volume, quality, and expected harvest dates.
• Honour all Contracts formed on the Platform.
• Not contact Buyers outside the Platform to circumvent the Operator's commission.
• Post accurate crop updates within agreed timelines.

Buyers agree to:

• Fund escrow promptly after Contract formation.
• Confirm delivery accurately and in good faith.
• Not contact Growers outside the Platform to circumvent the Operator's commission.
• Provide accurate delivery location information.

Any attempt to circumvent the Platform — including sharing contact details, negotiating off-platform, or inducing another User to transact directly — constitutes a material breach of these Terms.

The Operator may suspend or permanently ban any User found to be circumventing the Platform. Forfeiture of escrow funds may apply where bypass is confirmed.

Commercial disputes between Growers and Buyers are referred to TradeSafe for resolution. The Operator will provide evidence packages to TradeSafe on request.

Disputes between a User and the Operator shall be resolved by good-faith negotiation in the first instance. If unresolved after 30 days, either party may refer the matter to binding arbitration under AFSA rules.

The Platform operates a grower reputation system. Rating deductions for unjustified Buy Now declines are administered following admin review. Ratings are visible to Buyers.

Growers may dispute a rating deduction by contacting the Operator in writing within 10 business days.

To the maximum extent permitted by law, the Operator's aggregate liability to any User shall not exceed the total commission earned on that User's transactions in the 3 months preceding the claim.

The Operator is not liable for: crop failure; delivery delays caused by third parties; TradeSafe system downtime; or loss of profit or consequential loss of any kind.

Sell It Fresh (Pty) Ltd

Email: petrus@sellitfresh.co.za

Website: sellitfresh.co.za